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Industry/Media | References since 1998

Nestlé Schweiz International
Project "Nest" Nestlé Brandland current development - development of assortment concept referring to the over all concept and content of the exhibition, consider brand strategies with branded and non branded items.

Volkswagen AG / Autostadt GmbH
Feasibility study, project realisation, development/negotiation operator contract, briefing of store design, structuring of the assortment, analysis
of target group, workshop

NDR Media GmbH
Development Shop-in-Store concept

GEO-Magazin / Gruner & Jahr AG, publishing house
Merchandising concept, artwork and product design, visualising of the marketing philosophy

Living at Home / Gruner & Jahr AG, publishing house
Promotion products

ART Magazin /Gruner & Jahr AG, publishing house
Merchandising products

Flughafen Hamburg GmbH, Hamburg Airport
Merchandising products

Ospig Textil-Ges. W. Ahlers GmbH & Co (Paddock's
Jeans / Tribeca New York)

Promotion articles

GHS Ges. für Hafen- und Standortentwicklung mbH (Hafencity),
Harbour City Hamburg

Merchandising products

AIDA Cruises
Review the existing retail concept. Development of a new retail concept, recommendation of department structure, preparation of job description, analyze sales data, proposal reorder strategies for brands like Hugo
Boss, Esprit. Refreshment of the assortment, development of brand collection, development of supplier net. Consulting new shop fit out,
retail space management.
Artwork design, production of merchandising
products.

Junghans Uhren GmbH
Development of Visual Merchandising, Guide Lines for all levels of distribution Development shop concept / Design

Stern / Gruner & Jahr AG
Interpretation of the brand name "Stern" by means of merchandising products. Definition of assortment segments and their presentation

Thielert Aircraft Engines GmbH
Production of Merchandising Products

Deutsche Bank Privat- und Geschäftskunden AG
Project guidance "Filiale der Zukunft QII0 Berlin", definition of the business case, structure of assortment, recruitment of personnel, development of partner contract, visual merchandising

Flughafen Hannover-Langenhagen GmbH
Development of a Guideline Promotion Collection with seven different kind of products with local and national meanings, development of artwork design for the Hannover Airpot Collection with interpretation of the airpot with graphic elements, product sourcing, production of merchandising products.

Langnese-Iglo GmbH
Analysis of the Langnese Shop in Heide Park Soltau, appreciation of shop fitting. Definition of assortment segments, training visual merchandising, advice of optimization

Beiersdorf AG
Nivea House, definition of the the supplementary assortments fields, the interpretation of the Brand Name Nivea for the the different target groups

Deutsche Bank Privat- und Geschäftskunden AG
Project guidance "Filiale der Zukunft München", structure of assortment,
definition of price policy, visual merchandising, definition of assortment segments and their presentation, team recruiting

Deutsche Bank Privat- und Geschäftskunden AG
Project guidance "Filiale der Zukunft Aachen", structure of assortment,
definition of price policy, visual merchandising, definition of assortment segments and their presentation, team recruiting

Gesellschaft für Politik und Wirtschaft e.V.
Haus Rissen

Promotion articles

Warsteiner Brauerei
Haus Cramer KG

Analyse of brand architecture / essence to build up a target group related
merchandising collection, brand interpretation for market implementation as placement of additional marketing tool for brand communication, product design, supplier briefing, sample production, build up supplier net
.

Magna International Europe AG/ Magnolia Projektentwicklungs GmbH
Reviev of Masterplan, definition of requirements to implement P.O.S., recommendation Area mangement
.

Daimler AG/ Mercedes-Benz Museum GmbH
Improvement of the sales situation at Mercedes-Benz Museums Shop, evaluation of assortment structure, product mix depth/ product mix breadth, selection of theming in conjunction of the museum content, development of 5 different design lines
.