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Scope | KFMC

Analysis

  • Analysis of all corporate, marketing and market data
  • On-site research

Retail/POS

  • Customer flow analysis
  • Development of themes, shop concepts, display systems and mobilesales units
  • Product placement
  • Visual merchandising

Range policy

  • Target group analysis
  • Preparation of range profiles
  • Definition of range width and depth
  • Price structure analysis
  • Definition of product retailing themes based on local circumstances
  • Planning of limits

Artwork

  • Visualisation of theme worlds and characters
  • Product and packaging design

Sourcing

  • Buying engeneering
  • Long lasting contacts in Germany, Asia and America
  • Logistics consulting

Sales Support

  • Sales analyses
  • Sales optimisation

Logistics

  • Cost efficient timing
  • Optimising ways of distribution

Communication

  • Classical and digital media
  • Budget administration

Personnel

  • Recruting, training, integration

Special event merchandising

  • Conception of special events
  • Development of event related merchandising products

Licensing policy

  • Licensing partners
  • Quality control
  • Licensing contracts

 

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